The Counter-Urbanization Creative Class and the Sprout of the Creative Countryside: Case Studies on China’s Coastal Plain Villages

The counter-urbanization creative class has gradually become an important factor in the revitalization of rural China, driving steady and healthy development economy society. This article explores motivations practices counterurbanization coastal plain villages China to provide a reference for society other countries. Data from this study were obtained through qualitative research with participatory observations semi-structured interviews. found that areas around economically developed regions are increasingly favoured by have quickly platform career realizing ideal life; notably, industries sprung up China’s villages. To date, linkage between countryside is rarely explored existing literature; thus, paper produces valuable exploration addition area sprout countryside.